ThankyouCase study curated by Jimmy Witters
Values: inclusiveness, contribution, community, social justice
Thankyou was born in 2008 in response to the World Water Crisis. At that time, over 900 million people didn’t have access to safe drinking water on a daily basis, yet the Australian bottled water industry was worth an estimated $600 million a year. Pretty crazy given Aussies can access safe water straight from the tap!
Co-founder Daniel Flynn pulled together a group of friends in Melbourne (whilst studying at university) and together turned an idea to launch a line of bottled water that would fund water projects overseas into a reality. In July 2013 they rebranded as Thankyou, complete with two new ranges: food and body care. Many clever online campaigns later and today, Thankyou has over 50 products available in 5500 outlets in Australia (including 7 Eleven, Coles and Woolworths).
If you would like to read more of this fantastic story, head here to pick up your copy of ‘Chapter One’ a pay what you want book written by co-founder Daniel Flynn, where 100% of the profits go to funding the future of Thankyou.