Zero Waste DanielCase study curated by Brayden Dunstan
Zero waste Daniel is an American company producing ‘zero waste’ clothing. Created by fashion designer Daniel Silverstein, all of their clothing is made from pre consumer cutting room scraps. Their mission is challenge the current fashion industry and their culture around waste by providing clothing produced by unused fabrics in an alternative way, creating “kick-ass zero waste alternatives to conventional fashion.”
Although this company works with a high end niche market, their aim to reduce waste and use materials that would have otherwise gone to landfill created the appeal. As well as creating unique pieces, zero waste Daniel supply companies and individuals with zero waste ReRoll fabrics, inspiring innovation and sustainability.
From their website, zero waste Daniel quote “the council for textile recycling says that more than 70 pounds of textiles per US citizen are going in to landfills annually, that means over 21 BILLION pounds this year alone.” Having an upmarket and influential designer behind this drive allows the message to be spread to a broader community, including other top range brands that have a larger influence on the current fashion industry.