Utopian DesignChris Papadopoulos
This tactic would involve the designer to create and think in a way that would lead to a Utopian society. Whether it be designing for aesthetic value of a landscape or product, or for the betterment of the environment and ecosystem. This design tactic embodies the ideal of being a designer, to create a future in which the world is a healthy and sustainable planet. Similar to the futuring tactic that was previously studied, designers would use a fictional ideal to try and push the boundaries of the industry in the best ways possible.
Utopian Design forces designers to be creative and innovative to resolve the design issues at hand. Taking inspiration from science, fiction, nature, biology and many other sources to think on a larger scale. A Utopia is an ideal that doesn’t exist, however if this mindset is used during the initial stages of the design process (i.e. the brainstorming or ideation phases) it can open the door for a more positive effect on society, the environment and the eco system.
The designers can do this through research into ideals of fictional or futuristic products and systems that incorporate this concept. This can be used as inspiration and food for thought when in the initial phases of the design process, expanding the potential from the start. A key aspect of this tactic is the idea of a Utopia, a future in which the world is peaceful, but also healthy and eco-friendly.
I think this is a very important way of thinking because it helps determine if something would be beneficial to the earth. Rather than saying “can we” its moreso “should we” because designers sit back and wonder if what they were designing would fit into a Utopian future. To design for the betterment of the world and its health should be a mindset every designer has.
This design project is currently still in development stage, however it aims to replace plastic food packaging with sea-grass based material. This prolongs the life of food in the packaging and decreases the amount of plastic food packaging waste. I think this innovation fits well into the design tactic as it aims to create a world with less waste, fitting into the ideal of a Utopia.
This project aims to fight against climate change by encouraging the user to keep track of their carbon footprint. This will raise awareness and lets the user keep track of the damage they could be doing to the planet. On a larger scale this could contribute to a better society in which a more controlled consumer base exists rather than a greedy care free one that exists currently. This definitely relates to the Utopian Design tactic.